Vrashabh ('Vrash') Irde
Founder of Ombox.ai. Writer of Signal Over Noise.

Some things about me:
- Currently building Ombox.ai — the AI-native operating system for automotive retail. Founder, CEO, builder, GTM, janitor et al.
- Based in London.
- Previously led technology, engineering and AI transformation at Checkatrade, helping rethink a £100M+ marketplace.
- Before that, I built and scaled products and teams at carwow, Amazon, BankBazaar, and was a founding engineer at a YC startup.
- I work best at the intersection of technology, product and business — turning ambiguous problems into products, teams and momentum.
Some things I believe:
- Judgment is the scarce resource now. AI has made output abundant; what you choose to build and why is the real constraint.
- Ship, then think. Iteration speed almost always beats deliberation. Most things that stop you from shipping are made up.
- AI will not transform your company. It will expose it. The org design was always the bottleneck.
- Small, high-context teams with real ownership outperform much larger organisations. Especially as AI changes how companies build and operate.
- ADHD and autism are part of how I work: high intensity, deep curiosity, pattern recognition, and a strong bias towards action.
- Write in public. The value of a legible point of view is going up, not down.
Work with me
I selectively work with ambitious leaders on technology, AI and organisational transformation — helping separate signal from noise, especially in AI.
If you're navigating a complex change, building 0→1, or trying to modernise how your organisation builds and operates, get in touch.
I also angel invest small cheques where I can add value (technology/AI consulting, marketplaces, agentic systems, ROI-focused businesses), though most of my investing so far has been via secondaries and crowd rounds. If you're raising, reach out.
Writing
Latest from Signal Over Noise.
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Books
I contributed to this book.
97 Things Every Engineering Manager Should KnowO'Reilly · edited by Camille FournierElsewhere
- Substack: vrash.substack.com
- LinkedIn: linkedin.com/in/vrash
- GitHub: github.com/vrash
- X: @vrash
Contact
Email me at vrash@signalovernoise.xyz.